Hi, I'm Clare.

 

I founded StoryBev Marketing to help drinks brands unlock their potential through compelling storytelling and strategic marketing that connects with people.

 

Over the past two decades, I've built my career in media, marketing, and brand development, helping businesses find their voice, define their identity, and create stories that resonate with consumers. I believe that every great drinks brand has a unique story to tell, and when that story is told well, it becomes a powerful tool for growth.

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My experience includes almost a decade in the Irish whiskey industry, where I served as Head of Brand for The Irishman and Writers' Tears Irish Whiskeys. During that time, I navigated everything from product development and packaging refreshes to new labelling regulations, market activations, and evolving consumer demands. Working in an increasingly competitive global drinks market taught me how important it is for brands to stand out while remaining authentic to who they are.

 

At StoryBev Marketing, I work closely with brands to uncover the stories that truly connect with their audiences. Together, we identify the distinctive "hook" that makes a brand memorable, capturing its essence and translating it into meaningful, relatable narratives that inspire loyalty and engagement.

 

My goal is simple: to help brands build communities of passionate advocates, not just customers.

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Whether you're looking to raise your brand profile, strengthen your market presence, launch a new product, or refresh your story for a changing audience, I offer tailored consultancy services designed to deliver measurable results.

 

I'd love to help you turn your brand story into one of your greatest business assets. Get in touch to find out how we can work together.